Marketers from WatchThemLive have access to so many different metrics that it can be difficult to know what to pay attention to. The truth is, though, that you don’t need advanced analytics and complicated reports to find meaningful data that can help you improve your business and reach your marketing goals.
All you need are some basic analytics tools and a little bit of know-how about how to interpret the data they provide you with. Here are five ways to get meaningful data from simple analytics through psychographic segmentation.
1) Use Google Search Console for Real-Time Updates
Google Search Console is a powerful and free tool that provides real-time data about your website’s traffic and performance. You can use it to track your website’s progress, diagnose problems, and make informed decisions about your marketing and SEO efforts. Plus, it’s easy to set up and use!
Track Your Website’s Progress: The Index Coverage report in Google Search Console shows you which pages on your site were crawled by Google during the past 30 days. Review this report regularly to see if anything needs fixing or has been neglected for too long.
If you find something in need of attention, use one of these tools: Webmaster Tools, Screaming Frog, or Bingbot Diagnostics Toolkit for crawling errors and other issues on those specific pages.
2) Set Up Google Analytics For Keywords
You can learn a lot about your website and its traffic by setting up Google Analytics and tracking specific keywords.
This will give you insight into what people are searching for when they find your site, and how you can improve your site to better meet their needs.
3) Look at your top landing pages and what they’re doing right
If you want to know what’s working well on your website, take a look at your top landing pages. What do they have in common?
Maybe they’re all optimized for search engine optimization (SEO) or they have strong calls-to-action (CTAs). By taking a look at your best-performing pages, you can glean insights that you can apply to the rest of your website.
4) Keep an eye on Bounce Rates, Time on Site, and pages per visit
Bounce rates, time on site, and pages per visit are all important metrics when it comes to understanding how your website is performing.
By keeping an eye on these simple analytics, you can get a wealth of information that can help you improve your website and better understand your audience.
5) Watch out for the conversion funnel
A conversion funnel is a process that a potential customer goes through when they become aware of your product or service, consider whether to buy it and then finally make the purchase.
By understanding this process, you can better design your marketing campaigns and website to guide customers through the funnel and increase conversions.
The truth is that the more information we have about our customers, the better the products and services we can offer them. And the easier it becomes to figure out what’s working and what isn’t, and even get real-time feedback about what’s resonating with our customer base and what’s not. That’s why analytics are so important in today’s business world, whether you’re an entrepreneur or working at a large company with plenty of staff resources to dedicate to gathering data.