SEO is short for search engine optimization, or it can be used to refer to digital marketing in general, which can be confusing for the business owner.
Let’s define the meaning of SEO;
SEO is the manipulation of web content to attract the attention of Google during specific searches; simply put, the goal is to put the target website on the first page of Google search results. As mentioned, SEO is also used to describe all forms of digital marketing and any SEO agency offers a diverse range of services.
Does it matter?
If millions of consumers use Google to source products and services, then yes, it matters a lot! Being on page 1 of search results drives a high volume of organic traffic to your platform and you can’t get any better than that!
How easy is it to get to page 1?
That depends on the nature of the business; kid’s clothes would be a tough one, as there are so many entities, while a niche market is much easier to penetrate. Hook up with award-winning SEO in Bismark for the best results and with ongoing work, you can retain that top spot. The Internet is in a constant state of change, with content being added and removed, which means Google is constantly trawling the web and registering changes.
What strategies does SEO use?
There are a number of strategies that can affect a website’s rankings with Google search;
- Correct keyword insertion – This is one effective way to attract Google’s attention and a team of award-winning SEO technicians work their magic on your landing page, which is where new visitors arrive; a page designed specifically for the campaign. There is a fine line between good keyword insertion and ‘keyword stuffing’, which Google punishes you for! Click here for 2023 travel tips.
- Link-building – Google loves established and reliable links, sites with a high DA score and the more you have, the more visible your site becomes to the number 1 search engine. You can put 100s of inbound links onto the web by outreach blogging, all leading to your landing page.
- Social media marketing – This is connected to Google and every digital marketing plan would include a section for social media.
If you want to receive a high volume of organic traffic from the number 1 search engine, checkout the award-winning team at your local SEO agency in Bismark and take more than your fair share of the market.