Despite being one of the oldest forms of digital communication, emails continue to be widely used by marketers these days. Whether you are a marketing student, professional, or entrepreneur, email marketing can be a crucial tool in your arsenal.
Fortunately, there is no need to enroll in college to learn about email marketing. Instead, the following websites can help you find your way around email marketing and become an expert in no time.
For those unaware, Google offers certification programs that cover a wide range of topics related to digital marketing. Needless to say, this also includes an exclusive course on email marketing. The specific course is part of the ‘Google Digital Marketing & E-commerce Professional Certificate.’
Alternatively, you can also head over to the Google Digital Garage, which offers different courses which can offer insight into email marketing. For instance, you can learn how to create content for email marketing, how to enhance your online marketing campaign, and more. You can also learn about SEO and understand the role of email marketing in off-page SEO.
For instance, if you are writing an article about http://ubartgalleries.org/, then you can include related keywords in your SEO. At the same time, you can drive traffic to the page by including the links to the article in your email newsletters. Such tips can explain how to run your email marketing hand-in-hand with other campaigns.
2. LinkedIn Learning
Although LinkedIn is primarily a social network for professionals, its digital training platform has also gained huge popularity over the past few years. Its ‘Email Strategy and Optimization Course’ is particularly good for those looking to understand how email marketing works.
If you sign up for a monthly membership with LinkedIn Learning, you can access this course and hundreds of its other certification programs. Enrolling in just this course is also possible; however, that would cost you a one-time fee of $49.99. However, bear in mind that this specific course is best for those who already have a good idea of how email marketing works and are looking for advanced strategies.
3. HubSpot Academy
HubSpot has already earned its spot among the best marketing platforms of today. It also offers a dedicated online training platform called HubSpot Academy that provides courses on marketing, sales, and customer service. HubSpot’s email marketing courses are free to access, but students will need to pass an exam to gain the certificate.
The course is designed to provide a complete overview of email marketing – from design to delivery. It will also help marketing students and business owners use email marketing to develop customer relationships and develop leads. However, we found that the course is best suited for beginners and intermediates and doesn’t have much to offer to advanced professionals.
Coursera is another popular e-learning platform that boasts a wide range of email marketing courses. In fact, you can not only get certificates but can even complete courses and degrees on marketing via Coursera – from the likes of the University of California, University of Illinois, and more.
Coursera also features Google’s certification programs. The courses appeal to all levels of email marketers, as well as those who are completely new to the marketing space.
Udemy has a long line of courses that cater to email marketing. Its offerings include courses catering to beginners and advanced marketing professionals. You can also find email marketing courses developed by leading agencies, universities, or individuals.
For instance, you can find the likes of MailChimp providing email marketing courses on Udemy. You can even learn how to compose the right email content with the help of the best research writing services and expert writers via Udemy. Like Linkedin Learning, you can opt for a one-time subscription to your preferred course or sign up for a Udemy membership.
SkillShare started out as a platform offering creative courses. However, it has also added support for marketing courses, especially with a focus on the creative aspect. For example, there are a number of courses on SkillShare that can help you learn how to design your email marketing template and how to use your brand voice.
On SkillShare, however, you will be learning from experienced professionals rather than companies or marketing agencies.
These are only a few platforms that students can use to study email marketing. Nevertheless, they offer the best email marketing courses in the market. We suggest that you take advantage of free trials to decide for yourself which site is the best fit for your needs.