The owners of successful companies always take the process of designing a logo seriously because they know about all its functions. The logo should not only attract the attention of the consumer, but also remain in his memory. A good logo allows any person to understand what the company it belongs to does and what its individual characteristics are. In this article, you will learn how to create a logo.
Why do you need a logo
All entrepreneurs know that their business needs a logo, but not everyone knows exactly what functions it performs. This is not just a beautiful symbol or trademark. It has a much deeper meaning and significance.
Since the logo is not an abstract picture or a set of symbols, there is no need to make it complex, trying to fit all the ins and outs of the company. He doesn’t even necessarily like the business owner’s friends and family.
The logo visualizes individual features, traits and advantages of the brand. Ideally, it is developed along with a general corporate style that reflects the mission and essence of the company. Visual images and colors should correspond to the scope of the organization.
So, what are the main tasks of the logo:
- Competitive advantage. A large number of manufacturers produce similar products and services. Due to the vast selection, consumers often prefer a beautiful picture, as it inspires more confidence in them. Therefore, the visual component of the brand is of great importance;
- Increasing the level of trust. This task follows smoothly from the previous one. Not every brand has its own original corporate identity. However, it is the latter that indicate that the company is ready to pay attention to every detail. The love and trust of customers cannot be obtained without a good logo. Few people will buy unmarked goods;
- Aesthetics. Visual style is not only about recognition, but also about beauty. Everyone loves beautiful things. Therefore, if the company logo is stylish and original, this will be a big plus for success;
- Assistance in promotion. A good advertising company always requires visual materials. To promote a company, you need to create a recognizable image. Therefore, the logo is placed everywhere – on business cards, banners, ads, in social networks, on packaging and on souvenirs;
- Property rights. The logo on the product protects it legally. If another company starts using your visual style, copying the packaging or labeling of the product, you can take them to administrative liability.
Ways to create a logo
So, now you understand how important the logo is. Now we will look at how to create it. There are three main ways: draw it yourself, turn to designers, make it in an online constructor.
How to draw a logo yourself
Based on your artistic talents or not, creating logos will be a task for you that you can complete even in your sleep, and can cause insomnia. By following the tips below, you will be able to draw a good logo yourself.
Looking for inspiration
Consider the logos of competitors, highlight for yourself the strengths and weaknesses of their design. Of course, you should not blindly copy other people’s ideas, because the logo should tell specifically about your company. Take just a few commonalities and transform them.
Researching the target audience
The logo has certain functions and is a kind of means of communication with consumers. Therefore, it is important that it evokes a positive impression on the latter. Describe for yourself the portrait of your typical client. What does he like? What does he want?
Follow the ground rules
There are four main rules for a logo: it should be simple, memorable, durable and versatile.
The simplicity of the logo design makes it easy for the client to recognize it among others. In addition, it is important that the consumer can remember your brand name the first time. The logo must also stand the test of time, not lose its effectiveness, regardless of fashion trends. And, of course, a high-quality logo looks good in any format.
Get your ideas out of your head and onto paper. Don’t be afraid to create a lot of sketches. The more drafts, the better.
Choose the shape of the logo
The shape of the logo affects its perception by the viewer. Certain shapes evoke different feelings and emotions. For example, a square is a symbol of stability and constancy, a triangle – strength and knowledge.
Choose a color
Everyone knows that the color of the logo has a great influence on the formation of the impression of it. The color should reflect the personality of the company. For example, if the company’s direction is creative and fun, use yellows and oranges.
Choose a font
Like the color, the font should match the type of business the company is doing. Obviously, romantic fonts are not suitable for a construction company logo. Consider several options at once and choose the most suitable one.
Now you need to transfer the logo to electronic format. You can test to see how the logo will look on different media.
How to order a logo from a designer?
Another way to get a logo is to order it from a design agency or an individual. You can find them on special platforms (for example, Dribble or Behance), a freelance exchange, or simply using a search engine.
Be sure to look for and study reviews about candidates. It is better to communicate with several experts at once. Carefully consider the portfolio of the agency or specialist. Notice how quickly they respond to you.
After choosing the right agency or specialist, create a detailed terms of reference. It is important to convey as accurately as possible what kind of result you need. Tell the designer about your company, its goals and scope.
Be sure to draw up a contract with clearly defined terms and conditions. Specify the cost of services in advance, in order to avoid misunderstandings.
How to create a logo in an online designer
So, the easiest, fastest and most affordable way to get a logo is to create it in an online designer. You do not need specialized skills, as in the first option, and a large amount of money, as in the second. You will only need to go to the service website and register there. Artificial intelligence will help you create the perfect logo by offering a large number of options.
- Enter company name;
- Select logo icon;
- Choose suitable colors;
- Customize your logo design;
- Download the finished file.
Whatever method you decide to use, do not forget about the main task of the logo – to reflect the individual characteristics of your company. The “correct” logo will be a great help on the way to success. We wish you good luck!