Promoting an event is more often than not, quite a tricky business. Sometimes even creating a large buzz on social media and other platforms can lead to a lot of interest. However, that is still no guarantee that all is well and the people interested will actually show up. But it does not have to be this way at all. Let us check a few tips that will help ensure that your event is a smashing success.
- The speakers and the agenda
People will only attend an event if it adds value to their lives. This holds true with both paid as well as free events. After all, time is money and people don’t want to spend it on an event where the speakers drone on and on, and nothing comes of it except sheer boredom. Here, it is pertinent to note that people are more likely to attend if they have paid for it and are willing to invest both time and money in attending it. After all, a paid event is more exclusive than a free one. But both such events can fail if you don’t show off the main features well enough. The potential attendees have to feel that they are missing out on something very important so they will want to attend the event. If you can convince them they are losing the opportunity of a lifetime. Bingo, you got yourself a few attendees!
- Make sure the topics are relevant
Since an event is all about value addition you will have to ask yourself what value do you bring to the table. You can convince people to come to an event if you have really interesting, relevant, and up-to-date topics. Basically, the topics being discussed should be close to the heart of all potential attendees. Once you figure out the topics, you will have to find the very best individuals who know how to tackle these topics in a manner guaranteed to generate interest. You will have to do your homework to find the right topics and individuals who can create enthusiasm about these topics. Use coworking spaces to promote your events since there you’ll reach people from different professional backgrounds.
- Translations are very important
An event is all but useless if people can’t understand what is being said. As a matter of fact, translation plays a very important role in boosting engagement levels. This holds true not just for seminars and workshops but expos and trade fairs too. Here, translation equipment can go a long way in creating that ideal environment where communication will flow without any misconceptions. One of the best ways of ensuring seamless communication is with the help of interpreting booths. These booths will create an environment congenial for rapid and fast-paced communication while there is no need to fear that anything will be lost in translation so to speak.
- Communicate effectively
Once you find the right people for your major event, you will have to communicate the idea to your target audience. You will have to keep reminding them again and again in a very clear message that so and so people are coming to your event and it is an amazing opportunity to learn from them. You should point out in no uncertain terms all the major advantages and benefits of attending your keynote event.
- Use your contacts
You can rest assured that your contacts are an absolutely invaluable part of your whole event marketing effort. If you want to increase your business contacts you should invite the who’s-who of your industry and promise them awards, mementos, and keepsakes to keep them involved. Diversity will also go a long way towards ensuring the overall success of your event. For example CEOs, industry influencers, middle management and startups, and many others of a similar nature should be invited. All of them combined will not only mean a well-attended event but a highly successful one as well.
If you want your event to be highly successful, you will have to create the right opportunities. That is, get the right speakers, select the right topics, and above all else, get a few interpreting booths so that everyone will be able to understand everyone else. Good luck with your event!