August 5, 2021

The role of social media marketing has shifted dramatically in the last ten years. From businesses reaching out to customers to businesses pulling customers in, the marketing industry has changed and evolved to the next level.

All social media platforms strive to increase audience engagement. It informs, entertains, or keeps an audience up to date on current events. Social media is the fastest-growing digital platform, according to current statistics. Offline and traditional marketing strategies have been completely replaced by digital marketing strategies. Social media is heavily used in digital marketing.

What is social media marketing and how does it work?

Social media marketing can help a company grow in leaps and bounds by implementing smart strategies. Taking advantage of social media’s widespread presence is one of the most important roles of social media in marketing. Social media marketing is tailored to the objectives of your company. Businesses must first identify their target audience before launching their social media marketing campaigns.

No marketer can deny the importance of social media in marketing. It not only offers numerous ways to reach out to a specific audience, but it also offers a one-of-a-kind platform for a company’s exponential growth. By pinpointing customer targeting, social media can help a business grow exponentially.

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Simply put, social media marketing is the practice of increasing web traffic through the use of social media platforms and websites. The goal of social media marketing is to increase brand awareness to increase product or service sales.

Why is social media such an important part of marketing?

Social media assists in the dissemination of pertinent statistics about their target customer’s behavior. Their likes, dislikes, demographics, and other information would have to be obtained by paying a lot of money to marketing research firms. Because of its widespread use, social media plays a critical role in digital marketing. A company’s growth is unlikely to occur without the use of social media.

Strategic and Significant Roles of Social Media in Marketing

Customer Engagement

Any advertisement, video, or post should offer something of value to the intended audience. The message you want to send to your customers should be brief, to the point, and relevant to the goals of your company. More importantly, it should be visually appealing. Because they like it and are likely to share it further, your customers are your level 2 marketers for any good content. The primary role or goal of social media in marketing is customer engagement.

Social media is a popular digital platform with millions of users. Nonetheless, not everyone is in your target market. Your target customer is the person who helps you achieve your business objectives.

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Boost Website Traffic

Visitors who arrive at the home page via various digital platforms such as Google, Social Media, Direct Traffic, and so on are referred to as “online traffic.” Social media is the second-highest potential digital traffic channel after Google’s organic search result. It is considered one of the most important factors in the growth of website traffic. As a means of targeting the right audience, social media’s role in marketing is gaining traction.


The achievement of the ultimate business goal is entirely dependent on the success of social media marketing. When it comes to business growth, social media produces amazing results. However, due to an erratic pattern of customer behavior, its true potential remains unexplored. Cheers to social media marketing, we can now easily find targeted customers on the digital platform. The role of social media in marketing is to reach out to potential customers via social media networks using simple automation.

Brand Recognition and Promotion

In social media, brand awareness is a requirement for new business establishments. Brand promotion, on the other hand, is reserved for well-known brands. At times, both goals are in sync with one another. The role of social media in marketing is critical to achieving both goals. Social media is a digital marketing tool that enables marketers to target the right audience for a company based on their social media behavior, likes and dislikes, demographics, and other factors. Using social media to market a product to the right audience can, without a doubt, be a game changer in terms of increasing revenue.

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Build Consumer Trust

Customer trust is critical to the success of any business or organization. On social media, the topic of brand building and audience trust is gaining a lot of traction. The vast majority of customers will look for reviews and ratings from other customers. Products that are a one-time purchase are likely to lose their customer base over a five-year time horizon. However, this is where the vast majority of marketers fail. Focused engagement with current clients helps in the development of brand trust in the market, allowing for the expansion of a healthy and reputable business.

Boost Customer Satisfaction

The role of social media in marketing extends beyond purchases, sales, revenue generation, and brand promotion. It also enhances the overall customer experience. Seeing to it that a customer completes his purchase is a wise and admirable task. Winning a customer, on the other hand, necessitates outwitting the competition. Many marketers now believe that customers should be able to interact with their brands. Social Media Webinars and Social Media Blogs are defining new-age social marketing standards for all digital marketers.

Wrap Up

Social media has evolved into the most powerful and influential virtual space, where the platform is used not only for social networking but also as a powerful tool for digitally promoting your brand and products. Social media is a tremendously effective and powerful tool. Establishing a strong social media presence is essential for creating persuasive and appealing content that instantly connects with your audience. More loyal customers will result from a stronger connection with your audience, putting you ahead of the game and leaving your competitors in the dust.

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Author Bio:


Abhishek is a Marketer by Nature, and Digitally Skilled makes him a Digital Marketer. He is a Content Writer, Strategic Planner, Project Manager, Part artist, and Leader. He is the Founder of Digital Sky 360, which is a top social media marketing agency in AHmedabad.

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