Whether you are a regular Internet user or not, you have probably heard of the popular social media video entertainment platform TikTok.
It is a video sharing platform where users utilize the software to produce 15-second length videos, or post short movies of their own, typically lip-synced to popular movie dialogs or music.
TikTok has acquired enormous popularity in recent months, as the COVID-19 epidemic has left more and more individuals at home in search of new media.
The site is full of short humorous films where people compile clips of weird animal moments, dancing to famous songs, conduct lip-sync shows with other users, and much more. Although the creative horizons have expanded drastically now owing to tools like InVideo that enable ease in creating appealing videos.
TikTok also has a huge marketing potential, like with other prominent social media platforms such Instagram, Facebook, Twitter, Snapchat, Twitch, and more. There are also many more ways in which TikTok brands may be used for events, publicity, and marketing reasons. Below we tell you 5 methods that your businesses may utilize to grow their brand’s reach.
5 Brand Marketing Ways Through TikTok
1. TikTok Advertising
Contrary to Snapchat, which was ambiguous in terms of its marketing and advertising conditions, TikTok is really a specialist in advertising videos and as an entertainment platform for social media.
Its innovative data-driven algorithms allow companies to insert ads in an organic or branded video at key moments. The platform also offers a separate advertising-focused website comprising of well-researched case studies, videos, and all necessary brands of information to push ads on the platform.
TikTok offers marketers precise information on user demographics, engagement rates, and the number of people who have been reached in order to develop better advertising campaigns.
Your advertisements may be shown at the bottom of a certain user video or in the video at a particular interval, depending upon the ad content, somewhat unlike YouTube commercials. Also, TikTok offers hyperlinks at the bottom of sponsored content, leading viewers to the website of advertisers and boosting user participation.
2. Conducting Hashtags Challenges
New and entertaining hashtag challenges are constantly engaged with by users and they invite their friends and other users to participate. These hashtag challenges may be a particularly effective method for companies to use TikTok’s marketing tactics.
Brands that want to use TikTok for advertising should leverage their positioning to develop or take part in new TikTok hashtag challenges. They may accomplish this by working with influencers, or getting their user base to do it for them!
Brands may sponsor a hashtag challenge and urge their consumers to take part with their own content and to be awarded top rewards. Some companies have previously successfully used this approach and produced excellent benefits for them in the shape of improved sales and customer happiness.
As a key component of a brand marketing strategy, many TikTok tutorials contain hashtag challenges. The greatest thing about marketing via a TikTok hashtag challenge is that you have a module for the future after you use it successfully. With a few adjustments, you can always use a great hashtag marketing challenging approach!
3. TikTok Influencer Marketing
Currently, influencers are a big component of every brand’s TikTok brand marketing plan, whether large or small. A lot of influences are resultant of huge influencers with millions of people, including celebrities, modelers, singers, actors, musicians, comedians, etc; micro-influencer who are lifestyle bloggers, travel bloggers, make-up artists, YouTubers, etc.
Nano influencers too with small, localized follow-ups are listened to, regardless of their relatively low followings. If your company intends to advertise TikTok, influencer marketing will be an enormous component of it.
To do this, you must contact the greatest influencers in your business domain and leverage them for your advertising campaign. What sort of influencers you should work with depends on your budget, product kind, and client base.
For example, your audience will be at home with your Tiktok ads if you work with a lifestyle or Fitness Blogger that has a good background in your area if you are a fresh juices company.
Overall, we can conclude that joining up with influencers on the platform may act in your favor to make optimal use of TikTok for marketing.
4. Live Streaming on TikTok
If one sector is benefiting the most from the introduction of social media platforms, like TikTok, Instagram, and Facebook, it is the market of event marketing. The most pressing was the inability to contact everyone who is unable to attend the event directly, particularly at the same time.
With the advent of the “live” function on social media applications like Instagram, TikTok, etc., event organizers have been able to broadcast the event live to millions of people across the globe, even if they are not physically there. TikTok live streaming is an example of how TikTok can be used by marketers and live streamers.
Brands may use TikTok live streaming to expand their consumer reach and presence in new regions. TikTok also enables users to add connections straight to their websites/products/online marketplace for visitors without ever leaving the app!
5. TikTok Stream Takeovers
Like Instagram and Snapchat, TikTok enables companies to fund their own hashtag challenges, increased reality lenses, music, or whole hashtag content. The length of time that companies may do this depends on their budget and content needs, from one day to many days.
The new challenges and the sponsored lenses, music, etc. serve to get users more curious about the brand and to explore it. Brands may use this tool to leverage their TikTok marketing plan to reach millions of new consumers with every hashtag challenge, song, and other sponsored material supported.
TikTok may be the ideal location to start if marketers want to move out from their comfort zones and seek new advertising possibilities!
Marketing on TikTok isn’t easy, especially if you want to promote a business that has a lot of competition. However, with a well-tailored approach and correct tips in mind, you stand to win so much more for the efforts that you put into your TikTok marketing approach. These 5 ways can help you in establishing your foothold on the platform and helping your brand to succeed.